Broad attraction of investments and increase their attractiveness on the basis of diversification of small business activities

Аннотация

This article explores the strategic approach to expanding investment engagement and increasing their
attractiveness by diversifying small business activities. This study explores various diversification strategies involving
product, market and geographic diversification and assesses their effectiveness in attracting investments. Analyzing
applied research and empirical data, the article demonstrates how diversification can lead to increased financial stability,
increased investor confidence, and a more robust small business sector.