Market research strategies in the global tech industry: a comparative study of apple, samsung, and huawei

Abstract

This study examines the market research strategies of three global technology giants – Apple, Samsung, and
Huawei. Through a comparative analysis of their approaches to product differentiation, market segmentation, distribution,
pricing, promotion, and technological adaptation, this article highlights both shared practices and distinctive strategies
each company employs to maintain competitive advantage. By leveraging consumer insights, each brand tailors its
offerings and strategies to resonate with target audiences across diverse markets.