Strategic directions of integration of Uzbekistan into the international hospitality industry

Abstract

This article explores the strategic directions for integrating Uzbekistan into the international hospitality industry.
Through literature analysis, it examines the current state of the hospitality sector in Uzbekistan, identifies key challenges,
and proposes methods to overcome them. The results highlight the importance of leveraging Uzbekistan’s rich cultural
heritage and implementing effective marketing strategies to attract international tourists. The discussion delves into the
implications of integration for the country’s economy and offers conclusions and suggestions for future development.