Development of digital marketing for sustainable tourism development in Uzbekistan

Abstract

This article analyzes the role, opportunities, and prospects of digital marketing in the sustainable development
of tourism in Uzbekistan. In recent years, digital technologies have been developing rapidly, and the tourism industry is
transitioning from traditional marketing approaches to modern digital strategies. This shift is creating new opportunities
for hotels, travel agencies, and other tourism entities. The study examines the role of advanced digital tools such as SEO,
contextual advertising, social media marketing, big data analysis, artificial intelligence, and blockchain technologies in
promoting tourism services and establishing effective communication with consumers.