Market Mechanisms and Eco-Marketing Tactics in Agricultural Economics: A Study on Promotional Models for Sustainable Practices

Abstract

This study addresses the need for sustainable value creation in agricultural economics through targeted ecomarketing
initiatives. Recognizing the growing imperative for environmental responsibility within the agricultural sector,
the research aims to quantify and elucidate the contributions of eco-marketing to sustainable agricultural practices.
Employing an Analytical Hierarchy Process, this study systematically prioritizes eco-marketing strategies based on their
effectiveness and sustainability impact, offering a clear decision-making framework for stakeholders in the agricultural
industry. Additionally, a comprehensive panel dataset spanning five years is analyzed to observe trends and outcomes
of eco-marketing practices across diverse agricultural settings. The findings reveal that eco-marketing initiatives not
only enhance the environmental sustainability of agricultural operations but also contribute to economic stability and
growth. Specifically, the application of eco-friendly marketing techniques is shown to significantly influence consumer
behavior and purchasing decisions, thereby increasing market share and profitability for sustainably marketed agricultural
products. The study also highlights the critical role of eco-marketing in improving resource efficiency and reducing the
ecological footprints of agricultural practices. These results underscore the importance of integrating eco-marketing into
the strategic planning of agricultural businesses. By aligning marketing strategies with environmental goals, agricultural
firms can achieve a competitive advantage while contributing to broader sustainability objectives. The conclusions drawn
from this research advocate for policy adjustments and increased investment in eco-marketing within the agricultural
sector, emphasizing its pivotal role in fostering sustainable agricultural economics.