Developing through heritage tourism

Abstract

Heritage Tourism (HT), as a
concept, has emerged as a pivotal
component in the global tourism
industry, reflecting an increasing
interest in the preservation and
promotion of cultural, historical, and
natural heritage. Its development
stems from a confluence of factors
including globalization, the rise
of the experience economy, and
a growing recognition of the
intrinsic value of preserving cultural
identity and historical legacies.
HT has its roots in the late 19th
and early 20th centuries when
affluent travelers, predominantly
from Europe, embarked on «grand
tours» to explore cultural landmarks
and historical sites. However, it
wasn’t until the latter half of the
20th century that HT began to gain
momentum as a distinct tourism
niche. The UNESCO World Heritage
Convention of 1972 played a crucial
role by establishing a framework
for the identification, protection,
and preservation of cultural and
natural heritage sites of outstanding
universal value. This international
recognition sparked increased
interest in heritage conservation
and stimulated tourism to these
sites. Furthermore, advancements
in transportation, communication,
and technology have facilitated
easier access to remote destinations,
thereby expanding the scope of HT.
The proliferation of digital platforms
and social media has also amplified
awareness and engagement with
heritage sites, enabling virtual
exploration and fostering a sense of
connection among global audiences.