Ways to expand the position of the light industrial enterprise in the yarn and knitwear market

Abstract

This paper explores strategies for expanding the position of light industrial enterprises in the competitive yarn
and knitwear market. The study emphasizes the importance of technological innovation, sustainable production practices,
and effective marketing strategies in enhancing market competitiveness. By analyzing current trends in the industry,
including the rising demand for eco-friendly and high-quality products, the research provides insights into how light
industrial enterprises can strengthen their position in both domestic and international markets. The findings suggest that
embracing sustainability, improving supply chain management, and adopting advanced technologies are key to achieving
long-term success in this sector.