Increasing the effectiveness of using marketing tools in public transport

Nargiza Nosirova; Wang Cheng; Boburbek G‘iyosidinov

Increasing the effectiveness of using marketing tools in public transport

Authors

Nosirova Nargiza Jamoliddin qizi
Wang Cheng
G‘iyosidinov Boburbek Baxtiyor o‘g‘li

Keywords:

Transport, public transport, Latvian experience, link building, effectiveness, marketing, quality, advertising, infrastructure.

Abstract

This study is focused on finding scientific solutions to issues such as increasing the attractiveness of public
transport and ensuring its prioritization in urban settings by using marketing tools.

Author Biographies

Nosirova Nargiza Jamoliddin qizi

Associate Professor, PhD
Head of Research Activities
and Innovations Department
Tashkent Institute of
Management and Economics

Wang Cheng

Associate Professor, PhD
Department of E-Commerce
Hebei Institute of Mechanical
and Electrical Technology

G‘iyosidinov Boburbek Baxtiyor o‘g‘li

Associate Professor, PhD
Department of Transport
Economics Tashkent State
University of Transport

Increasing the effectiveness of using marketing tools in public transport