Features and Challenges of Digital Transformations in the Service Sector

Abstract

The article considers the combination of the influence of the key modern socio-economic trends of digital transformation,
humanization of social life, globalization, servitization and the sharing economy on the change of business
models and the development of the service sector. There are identified the fundamental changes that occur under the
influence of each of these trends and formed a list of characteristics of the current state of the service sector.
The factors determining the high pace of development of the service sector are identified and disclosed, among which one
of the key ones is the digital transformation of the economy and social sphere. Positive changes in the service sector in
the context of digitalization are formulated, leading to the emergence of a new phenomenon – “digital servitization”. The
main attention is paid to the issues of systematization and attempts to comprehend and classify the problems of digital
transformation of the service sector, among which the authors identified: technological and innovative, economic and
social problems.